Interactive 3D Store Tours: The Next Step in Online Retail Experience

Physical retail converts at 20–30%. E-commerce converts at 1–3%. The gap exists because browsing online is fundamentally abstract — products exist in isolation, divorced from the context in which they're intended to be used and the environment in which they're sold.

For brands with strong physical retail identities — flagship stores, concept spaces, design-led boutiques — this disconnect is especially costly. The store is the brand, and digital channels fail to communicate it.

A Gaussian Splat of your retail space places the customer inside your store before they visit, or in place of visiting. They can explore displays in context, understand the scale and atmosphere of your environment, and build the kind of ambient brand familiarity that previously only physical footfall could create.

For brands operating in markets where their physical presence is limited — international markets, regions between store locations — this extends genuine brand experience to customers who would otherwise only ever interact with your e-commerce channel.

Products displayed in a Gaussian Splat are experienced as they exist in your store — surrounded by complementary items, styled in your environment, lit as you intend. This contextual discovery drives cross-category engagement that flat product pages cannot replicate.

Customers who explore a store tour before purchasing report higher average order values and stronger brand affinity in post-purchase surveys.

Gaussian Splat captures can be scheduled around seasonal displays, launch activations, or limited-edition installations — creating content that serves both as an immersive shopping experience and as a permanent record of a moment in your brand's history.

Our Professional tier includes a 1-year CDN hosting period and API access to your splat files, allowing your development team to build on top of the experience.