The uncertainty barrier in ticket sales
Buying a ticket to a live event is a commitment made in advance, often months before the event takes place. Buyers are asked to trust that the experience will be worth the spend — the view from their seat, the flow of the festival ground, the quality of the VIP area.
For events at unfamiliar or new venues, this uncertainty is a conversion blocker. A Gaussian Splat of the venue, captured at a comparable previous event or during site preparation, removes that uncertainty entirely.
Seating and tiering decisions made with confidence
The most valuable use of venue 3D previews is in tiered ticket sales. When a customer can orbit the seated area from their prospective seat, explore the VIP terrace, and compare standing areas before purchasing, they make more informed — and more confident — choices.
Organisers report higher uptake of premium tiers when genuine spatial previews are available, as the value differential becomes tangible rather than abstract.
Festival sites and outdoor events
For festivals and outdoor events, ground layout comprehension is a significant pain point. Attendees who understand site geography — where stages are relative to camping, where accessible facilities are, how foot traffic flows between zones — arrive less anxious and more prepared.
A Spatium Gaussian Splat of your festival site, captured during site build or at a previous event, can be embedded in your ticketing platform and event app.
Corporate and private events
For venue hirers selling corporate events, awards ceremonies, and private functions, a Gaussian Splat of your space in a dressed configuration is an exceptionally powerful sales tool. Prospects can experience the room set for a gala dinner or a conference breakout session — making the pitch tangible in a way that photography and video cannot replicate.
Priya Sharma
Solutions Lead, Spatium
Priya works directly with clients to scope and deliver Gaussian Splat experiences, with a focus on retail and events verticals.